Bajaj Auto, one of India’s largest two-wheeler manufacturers, has recently announced that it will now manage the sales and distribution of Triumph motorcycles in India. This strategic partnership between Bajaj Auto and Triumph Motorcycles is expected to bring a range of new models to the Indian market, which will be developed jointly by the two companies. In this article, we will discuss the details of this partnership and what it means for the Indian two-wheeler industry.
Bajaj Auto and Triumph Motorcycles: A Strategic Partnership
Bajaj Auto has been a prominent player in the Indian two-wheeler market for several decades. The company is known for its popular brands such as Pulsar, Avenger, and Dominar. Triumph Motorcycles, on the other hand, is a British motorcycle manufacturer that is known for its iconic bikes such as the Bonneville, Tiger, and Speed Triple. The partnership between these two companies is expected to create a strong presence in the Indian market and offer a wider range of options to the customers.
Bajaj Auto to Manage Sales and Distribution of Triumph Motorcycles in India
The partnership between Bajaj Auto and Triumph Motorcycles was first announced in 2017. As part of the agreement, Bajaj Auto was given the responsibility of manufacturing Triumph motorcycles in India. The partnership was aimed at leveraging Bajaj Auto’s expertise in low-cost manufacturing and Triumph’s reputation for quality engineering. The first product of this partnership, the Triumph Trident 660, was launched in India in April 2021.
Setting Up Exclusive Triumph Dealerships in Major Cities
With the latest announcement, Bajaj Auto will now manage the sales and distribution of Triumph motorcycles in India. This means that Bajaj Auto will be responsible for marketing, sales, after-sales services, and distribution of Triumph bikes in India. This move is expected to increase the reach of Triumph motorcycles in India and make it more accessible to customers across the country.
According to reports, Bajaj Auto is planning to set up exclusive Triumph dealerships in major cities across India. These dealerships will be designed according to Triumph’s global standards and will offer a premium buying experience to the customers. Bajaj Auto is also expected to leverage its extensive dealership network to sell Triumph motorcycles in tier 2 and tier 3 cities across India.
Benefits of the Partnership for Bajaj Auto and Triumph Motorcycles
The partnership between Bajaj Auto and Triumph Motorcycles is expected to benefit both companies. For Bajaj Auto, this partnership will help the company to expand its product portfolio and enter the premium motorcycle segment. For Triumph, this partnership will help the company to increase its market share in India and compete with other premium motorcycle brands such as Harley Davidson and Ducati.
Joint Development of New Models
In addition to managing the sales and distribution of Triumph motorcycles in India, Bajaj Auto and Triumph Motorcycles are also expected to develop new models jointly. The companies have already announced that they are working on a range of mid-capacity motorcycles that will be developed jointly by the two companies. These bikes are expected to be launched in India and other markets in the coming years.
In conclusion, the partnership between Bajaj Auto and Triumph Motorcycles is a significant development in the Indian two-wheeler industry. This partnership is expected to bring a range of new models to the Indian market and make Triumph motorcycles more accessible to customers across the country. With Bajaj Auto’s expertise in low-cost manufacturing and Triumph’s reputation for quality engineering, this partnership has the potential to create a strong presence in the Indian market and offer a wider range of options to the customers.
